Businesses have tried to make it easier for customers to review their business on Yelp, by having a laptop set up in their place of business. Problem is with reviews coming from the same IP address (an address related to your internet connection) these are snagged as fake reviews by Yelp and thus, filtered aka “not recommended” and do not factor into your overall star rating. Be aware of what is acceptable, and do not purchase services claiming to remove your negative reviews. Deception and gaming Yelp does not work. Here’s Yelp’s idea of how to garner reviews. Read more.
Ignoring your Yelp reviews sends a poor message to potential clients. Responding gives you control. A disgruntled reviewer opens the discussion to explain your business practices and customer satisfaction goals. When you have tried unsuccessfully to rectify an unhappy client there are so many opportunities to put out a positive message – seize it.
A free listing on Yelp is a good value. If you don’t have the time to manage your online reviews (Yelp and all others) give me a call to discuss my Webmaster Services.
Your website is the cornerstone of your marketing. Keep presenting the fresh face of your business by updating photos. List new products or services; add new staff members photos and bios. Consider adding information pages or a “What’s New” page to show off your latest projects or products. If you’re ready to move beyond your cell phone camera or point and shoot camera give us a call for professional photography. Time for a major website overhaul? Redesign your website.
Email continues to shine as a marketing tool. 67% of cell phone users read email on their phone. Let your website help you collect email addresses, if you’re using an email client (MailChimp, iContact, etc.) add their website widget to your desktop website, mobile site and blog. Otherwise collect email addresses as you invoice, or have a signup sheet available. When you’re ready to announce a special you’ll be ready. I manage email newsletter campaigns as a service.
Blogging is alive – read more.
Social media is the choice many potential clients use to engage with businesses. Every business needs a Facebook page and Google+ page. Photographers and artists make use of Pinterest, Flickr; home construction or remodeling try Houzz and Pinterest; auto lovers frequent Instagram.
When you’re ready move into video and make use of YouTube, Vimeo and more. For help read about my Webmaster Services.
63% of cell phone users go online with their phones. The single biggest impact for your internet presence is a mobile website. Make it easy for mobile users to receive your message. Reach people on the platform they choose.
If your website is looking a bit tired, but your content hasn’t changed much a website redesign can be the solution for a fresh makeover.
So much has changed with web design presentation in the past few years. There are so many ways to deliver content. For this website we added a slide show, made the photos much larger, add more breathing room to the design and simplified page graphics and copy.
A couple of my clients received sobering letters from Getty images to pay for the right to use a photo on their website. One bill was $700.00, the other was $11,000.00. Each client was unaware of the ownership of the photos, which had both been using the images for about 10 years. Getty had calculated this into their “bill”– that’s how intuitive their information is. They have been aggressively pursuing anyone using their images.
The news today Getty is offering 35 million images for use is a stunning surprise. Read more. For those searching for archival photos this will be a big help. As a website owner: read the fine print. Be sure the image is allowed on a commercial website. While Getty is allowing images to be used on blogs and social media, don’t interpret this to mean “any and all uses”. Also be aware Getty can change their mind at any time, and once you are using their image, with their required code intact, they can easily track the image.
Lastly: Getty is not allowing “resizing” of the image, your layout will need to be adjusted to accommodate the image.
This might be the answer for that 1950’s farm tractor photo you’ve been trying to find!
Thinking about making a change to your website? Your website is your best marketing tool. Its success relies on the amount of attention you put into it. Search engines look at how often you update your website.
Websites need to evolve continually. The days of create-it-and-leave-it have passed. Websites which are stagnant year after year fall behind. With so many businesses actively attending their websites you don’t want to make the mistake of ignoring yours.
So much has changed in the past 2 years online. As you surf the net you’ve seen wider websites, interactive slide shows and design changes. Consider a fresh redesign and updating your content. If you like your current design it can be reworked using newer visual layouts and code. The client below liked his color theme and banner-it now looks fresh.
Add a slide show, add a blog and write short articles, or update the photos on your website. Now we can use much bigger images. Don’t ignore the value of your FAQs page-update the questions. Offer the information people need to know when they are ready to hire you. The current thinking is to make changes to your website at least every 2 months.
The internet is so visual don’t take a chance on your website looking out of date and losing business to a competitor. Keeping your website fresh and current sends the message your business is thriving.
Deciding how to show your products is part of creating your website. Trying to decide the difference and choosing can make your head spin.
The Staging category needed the full breadth of the image. While this meant larger files, we reduced the number of images in the slide show to compensate.
Portrait portrait (versus landscape), thus the difference. Keep in mind the best display for your product.DouglasSimon.com
Presentation can be a fabulous supporting framework for your product. In this case the whimsical art is beautifully showcased using a book which pages turn.
These metal art showpieces measure about 4 inches. Good clean images from multiple sides are critical for the buyer. This allows full visual at the user’s leisure.
So many choices. When you find something you like send your web designer the link. Enjoy exploring!