Bing and Facebook vs Do Not Track?

As reviews have integrated into Google search results, now Facebook “likes” will be very helpful for small business owners on Bing! It’s much like a referral –  when you are searching for a product or business how nice to see a familiar face under the search result. A good reason for business owners to be on Facebook.

There is the privacy issue for Facebook users, but Facebook users have always had to keep on top of their privacy settings in the constantly changing environment of Facebook.

Right on the heels of Bing’s announcement is the “Do Not Track” bill is working its way through Congress. The battle between advertisers and marketers; and people tired of solicitation. As small business owners we’re acquainted with walking that line. This one is interesting because it references the Do Not Call Registry.

While I have signed up with the Do Not Call Registry I was amused to hear recently it doesn’t matter if unwanted solicitors continue to call – being registered doesn’t actually help stop the calls. You have to file a complaint with the district attorney’s office, which of course will turn into a lot of time and energy. Easier to just hang up, or use Caller ID to screen. Just like before the Do Not Call Registry.

Cookies have long been a part of the internet. These can be tracking cookies, surely, but what a nice help when on Amazon.com and I need to know what I have searched – big time saver. The to-track or not-to-track will continue to evolve.

Auto Post to Facebook

For my clients who are running a blog and a Facebook web page for their business there is a wonderful handy tool to write your blog and have it auto-post to your Facebook account.

The Facebook application is called NetworkedBlogs . It is not new, but works seamlessly. It can be a bit daunting. You “grant permissions”, which always seems vague to me. I didn’t see clearly “what” I was granting other than information on my Facebook page. Since I am a proponent of privacy this was the biggest hurdle for me.

There is one step missing. Once you have listed your blog with NetworkedBlogs while you are in the application screen you need to hit “PublishTest”, then “Click to View” and there it is on your web page wall. That wasn’t spelled out in the directions I was using, but could be because Facebook frequently tweaks and updates. Mission accomplished in about 20 minutes – mostly due to my curiosity in reading everything!

You have to verify your blog. If you aren’t used to web code – I suggest the “Verify through Friends” choice to keep it less frustrating.

GREAT tool to drive your website. To begin search for “NetworkedBlogs” on Facebook.