Website Design Colors

When it comes to designing your website color is the first decision. If you have a logo you have already established a branding, perhaps.  You can still work a new color theme around your logo for a new look.

Here a simple easy to understand article on color use for your website.  You may change the colors of your walls at home, too!

Here we added splashes of vibrant color, for effect without overpowering the visitor’s eyes.
veterinarian website

Web Design

Contemplating a website?  Most websites begin with copy, graphics and photographs.  Later you may add slide shows, a bit of Flash, video, audio, a blog and more.

Your page copy will be one of the more challenging aspects.  The idea is to be unique in an Internet full of competitors.  How do you write something which hasn’t already been written?  Use your own voice.  Think about how you run your business: quality of your product/service, training, retraining, even community involvement – all of these speak to the ethics of your business.

Write as you would talk to a potential client.  If you are animated – let your words reflect that online.  Do you use meaningful quote in speaking?  Give credit – include your source.

Read your competitors’ websites.  Find things you don’t like on websites – then mull over how you would turn that into a positive.

Once you begin your copy – you’ll find it isn’t so daunting.

Website Design

Online Reviews

People can now talk about your business in a variety of public forums.  Most of us welcome this.  It does have its downside – that one unhappy customer.  The one you tried exhaustingly to satisfy.  If you’ve been in business long enough – it either already has happened, or will happen.

Manage your online reputation by ackowledging those who have reviewed your business. This is an extension of how you appreciate your clients.  AND that one unhappy client.

Etiquette is simple – thank those positive reviewers for taking time to post and engage the unhappy one – calmly.   Avoid tit for tat.  You can admit a mistake, if that happened, and apologize.  If you have an offering to make amends, do so.

Your response doesn’t have to be extensive.  Potential clients will read how you responded.  Consumers know there are some people who are very hard to please, but a step toward addressing any negative review goes a long way.   More is telling in HOW you handle the unhappy client; and can speak well to potential clients.

Don’t avoid a bad review.