Website Marketing

Your website has become the cornerstone of your business.     All roads of marketing point to your domain.

Website RedesignIt’s not uncommon to want a new look for your website. A “refresh” can be the solution. Change photos, add a JavaScript slide show, update the page content and a critical step: review the SEO. Google changes rules more than 500 times in a year.

Thinking about blogging? A blog is a huge asset to driving your website. You know your business, who better to write short articles and post periodically? Sites adding new relevant content are seen as reliable and this, in turn, improves your rankings. A blog on your website is an easy way to add regular content while expanding your web presence. Give me a call if you have any questions. ph 909.595.0610

 

Mobile MarketingIt’s hard to ignore the usefulness of “going mobile”. Our phones have created a new market place for businesses.

Your mobile website needs to feature the most important aspects of your desktop website in the most user friendly way with quick download time. Equally important is giving the user a quick way to view your full website and avoid a frustrated user experience.

Give me a call if you have any questions. ph 909.595.0610

Online Reviews Your online reputation is part of your internet presence. It’s an opportunity to engage with customers via websites they trust to to be accurate.

You may get negative reviews, but you can turn this into a positive, by addressing any issues. The fact your business has responded to a negative review  often is the tipping point for a potential customer. It’s an opportunity to  build customer confidence in you and your company.

I have created Webmaster Services to help you fine tune your online presence to make it a more effective marketing tool. Give me a call for more details, or read online.

Negative Reviews

Monitoring your online reputation is very important for businesses.  Ignoring online reviews sends a message to prospective clients, even if you are new online and didn’t realize all this existed, the message of silence gets interpreted by the reader…any way they choose.

When my clients receive a negative review we gather the facts, and address each one – turning it into a positive message.  While you can’t expect to change a reviewer’s mind the bigger opportunity is to reach the potential reader who is researching your business. Reviewers often are emotional, and it’s important not to respond with like emotion, but keep to the facts.

One client had a reviewer say a subsequent car repair (different from the one fixed by the repair shop) was going to cost 10 times what he paid for the initial repair, and he was quite unhappy.  Turned out the customer brought in his own part, and was charged $45.00 for the repair. Without the details a reader would’ve been left wondering how high the bill could go – when in fact, he’d gotten a very good value for this first repair.  This creates a positive: the business owner was willing to let you bring in your part, thus saving you money and at an extremely reasonable rate when most auto repair shops charge about $90.00/hour.

My clients are frustrated by not being able to remove incorrect/negative reviews.  Recently a business owner sued a Yelp reviewer in Virginia and won the case.  Accused of theft he said the review was wrong and caused him loss of business.  The bad news: the decision was overturned in Virginia’s Supreme Court as “free speech” until such time as a trial can prove the business owner’s claim.  You can read more about this.

It stings when your business is unfairly attacked, but if you can look to pull the positive out of it – get your message through – you’ll make good use of these negative reviews!