This really surprised me. Google has always ranked sites according to the frequency of changes. This is why a blog is a great tool to help drive your website.
A recent study shows that most small businesses update their websites monthly. The study goes on to say as few as 5 updates a month can dramatically increase web traffic by 300%. That’s the stat: 300%. Pretty impressive! Little cost-huge impact.
Keep your website working for you. It needs refreshing.
If your website is truly an online brochure you send clients to visit and you don’t need any new traffic you can leave it stagnant. If you are trying to pick up new online clients refresh your content. Factor it into your advertising plan and let it work for you.