Webmaster Services

As a response to many recent inquiries, I am now offering a new monthly program for Webmaster Services. 

Every second, over 4,500 searches are performed across the Internet.  With that in mind, it’s critical that you are able to be found by those customers seeking your expertise. 

This is not a lock-you-in 12 month program as many large companies are offering.  It does not include a new website, to which these large companies direct these organic services and any new traffic (and not your existing “true” website) – which means once you cancel – it all goes away.  My program directs everything to your website.  If you decide to cancel – what you have paid for stays in place supporting your website.  This is a critical difference.  For large companies it is about their control over your product.  My offer is to support and drive your website – keeping YOU in control of your online presence.

I’ve priced my package at a competitive rate and I will continue to give you the same personal service I offered when we created your website.

I’ve outlined some of the components of Webmaster Services on my website to help you understand their relevance.  Please call me with any questions.  I look forward to working with you to build a stronger online presence.

Victory Baptist Church, NH

Get More Traffic

You want the maximum visibility for your website.  In today’s climate, that means being actively involved in driving your site so that your customers can find you each and every time.  Gone are the days of “create it and leave it” websites that are static and unchanging.  Websites have become the cornerstone of business marketing. You need to take steps to fine tune your site to make it a more effective marketing tool.  

Reciprocal linking is part of your search engine optimization plan.  Part of your ranking from Google is based on reciprocal linking.  Simply put, every link to a website is a vote for that site, which helps boost your Google rankingThere are guidelines to be followed and it must be monitored to check link validity (based on relevance to your industry).

 Over the past two years, online directories have become invaluable.  These directories are small bits of internet real estate you can leverage to drive customers to your website.  Think of them as ads scattered over the internet and you’re controlling their message.  They now allow more content than ever before and, most importantly, many are review oriented.  Online reviews are another huge factor in gaining positive Google results. 

 Reviews on sites such as Yelp, Google, Yahoo, etc. are not screened by you.  As a result, customers trust the reviews to be accurate and that equates to added value to your products or services.  Yes, you may get negative reviews, but you can address any issue through the directory.  Again, that builds customer confidence in you and your company.

 Much of your traffic will come from search engine results. Keywords are indicators of the most important topics, service or product on each web page.  These are words your customers will use to find you.  Controlling your keyword strategy can make or break or your site.  If your site is more than 2 years old, it’s time to review your website.  Google has made drastic changes to the way it analyzes keywords and Meta data on a webpage. 

 I provide a package plan with these services and more. Visit BrendaSimon.com .

Inbound Links

It’s becoming a familiar song.  Build links.  It’s not glamorous, nor quick.  It takes time for one link, but it still works.  Perhaps because it IS a bit tedious.

Organic search results are still the best for everyone’s Internet experience.  Recent tests say 88% of users never click on paid ads.  We’re still looking at the organic search results.  That means opportunity for small budgeted businesses.  Pay attention to your websites ranking organically.

If you don’t have a links page consider asking your web designer to create one and mange the links.  It’s important to make the links page part of your website, and not let it become a link farm, which will have an adverse effect on your website ranking.  Check each website you’re considering reciprocating links with, both aesthetically, but more importantly – industry related and their page ranking, make sure they are not a link farm. 

When submitting your linking information they will want the anchor text (your business name most likely), a description (keep it short but keyword heavy) and  the page you want them to link to (typically your home page). 

One small step at a time, but it works.