{"id":167,"date":"2010-12-19T19:39:31","date_gmt":"2010-12-20T03:39:31","guid":{"rendered":"http:\/\/www.brendasimon.com\/blog\/?p=167"},"modified":"2010-12-19T19:39:31","modified_gmt":"2010-12-20T03:39:31","slug":"google-instant","status":"publish","type":"post","link":"https:\/\/www.brendasimon.com\/blog\/google-instant\/","title":{"rendered":"Google Instant"},"content":{"rendered":"

It’s been a year of changes to the web. Google has rolled out new ways to search, intuitive ways it<\/strong> thinks we’re searching, local search, Google Maps becoming Google Places with the “tag” available for $25.00\/month and Google Instant.<\/p>\n

Probably the biggest change has been what happens when you begin to type in Google’s search bar. Instantly you are seeing possibilities.\u00a0 Once you hover over a website listing you’ll see preview of the website. You don’t even have to click the link.<\/p>\n

As a web owner this has significant meaning. The sooner the user can see your web page – the more chance they will click through to your website. If you are using Flash (entire website, or slide shows, moving graphics) – you now have a lag time for the page loading, and risking it not previewing accurately.\u00a0 Cluttered web pages and small tiny graphics become a blur.\u00a0Keep your website design simple and bold. It will be readable on a small scale,\u00a0for this\u00a0preview. A simple website also will view on mobile phones will less issues. My oldest client’s website is extremely lean and trim – as browsers have evolved we have had\u00a0virtually no compatibility\u00a0issues and the site continues to display with speed.\u00a0<\/p>\n

Simple web design has another plus. 2010 was the year Google owned up to what was guessed for years: how quickly your website downloads (speed) DOES matter for its index\/ranking. Once again the simple website will have an advantage.<\/p>\n

Ever notice that Amazon’s design remains old school – basic web design? It will display on phones, quickly on desktops, iPads – no conflict and speed is never an issue.<\/p>\n

It’s a win-win design!<\/p>\n","protected":false},"excerpt":{"rendered":"

Keep Your Design Simple Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[106,102,24,103,91,104,105],"class_list":["post-167","post","type-post","status-publish","format-standard","hentry","category-smallbusinesswebsite","tag-flash","tag-google-instant","tag-google-maps","tag-google-places","tag-google-tags","tag-web-design","tag-website-design"],"_links":{"self":[{"href":"https:\/\/www.brendasimon.com\/blog\/wp-json\/wp\/v2\/posts\/167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brendasimon.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brendasimon.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brendasimon.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brendasimon.com\/blog\/wp-json\/wp\/v2\/comments?post=167"}],"version-history":[{"count":3,"href":"https:\/\/www.brendasimon.com\/blog\/wp-json\/wp\/v2\/posts\/167\/revisions"}],"predecessor-version":[{"id":170,"href":"https:\/\/www.brendasimon.com\/blog\/wp-json\/wp\/v2\/posts\/167\/revisions\/170"}],"wp:attachment":[{"href":"https:\/\/www.brendasimon.com\/blog\/wp-json\/wp\/v2\/media?parent=167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brendasimon.com\/blog\/wp-json\/wp\/v2\/categories?post=167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brendasimon.com\/blog\/wp-json\/wp\/v2\/tags?post=167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}