Video helps drive a website. It is true.<\/p>\n
Video can be in the form of a slide show. A combination of still photos and video is typically the nicest – wonderful possibilities for something creative.<\/p>\n
Video has come a long way, and yet still is simple.\u00a0 You see a lot of home filmed informational videos. As a business owner you can create something informational: “how to” and show the process of what your business creates.\u00a0 Look at what is out there, take notes of what is missing in the videos you view, to help you create your own; then give it a new spin.\u00a0 How-to video allows far less creativity as the draw is simply educational.<\/p>\n
But video to drive your website\u00a0is fast becoming as slick as TV commercials with a gimmick,\u00a0clever hook and something eye catching. Particularly if your video is NOT a how to you’ll want to push the envelope.\u00a0 A drawn out, slow paced video isn’t enough, anymore. You’ll see these a lot on yellow page advertising – they used to be a nice additional “something moving”, but it’s not enough – the generic video just can’t do much for you. You really need polish to an ad video. The good news: people watch shorter and shorter videos. If you don’t catch them in the first 30 seconds, they will probably move on. Statistics are reducing the length of this ad based video from 5 minutes to 1.5 minute.\u00a0 Shorter videos can be less labor intense!<\/span><\/p>\n Think of TV commercials – short and to the punch.<\/p>\n YouTube is doing a lot of 15 second and 30 second “instream<\/span>” ad<\/span>\u00a0clips on YouTube videos. The owner allows it (there is a payment much like Google’s AdSense), and there are companies selling the service, you can also do-it-yourself. Create your video and submit to YouTube (owned by Google). For a set fee it will be placed on other videos for X number of “impressions”. There is a lot of skepticism if this will work, since so many of us click off these commercials. But right now is a good time to test the waters before saturation sets in.<\/span><\/p>\n If you create a video and post it\u00a0on YouTube consider the above “negative” – people clicking OFF your video IF you choose to<\/span>\u00a0allow the ads. If your purpose is to educate or drive your website your video needs to be seen. Check out instream advertising<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" YouTube Instream Ad Continue reading