You want the maximum visibility for your website.\u00a0 In today\u2019s climate, that means being actively involved in driving your site so that your customers can find you each and every time.\u00a0 Gone are the days of \u201ccreate it and leave it\u201d websites that are static and unchanging.\u00a0 Websites have become the cornerstone of business marketing. You need to take steps to fine tune your site to make it a more effective marketing tool.\u00a0\u00a0<\/p>\n
Reciprocal linking is part of your search engine optimization plan. \u00a0Part of your ranking from Google is based on reciprocal linking. \u00a0<\/strong>Simply put, every link to a website is a vote for that site, which helps boost your Google ranking.\u00a0 <\/strong>There are guidelines to be followed and it must be monitored to check link validity (based on relevance to your industry).<\/p>\n \u00a0Over the past two years, online directories have become invaluable.\u00a0 These directories are small bits of internet real estate you can leverage to drive customers to your website.\u00a0 Think of them as ads scattered over the internet and you\u2019re controlling their message.\u00a0 They now allow more content than ever before and, most importantly, many are review oriented.\u00a0 Online reviews are another huge factor in gaining positive Google results.\u00a0<\/p>\n \u00a0Reviews on sites such as Yelp, Google, Yahoo, etc. are not screened by you.\u00a0 As a result, customers trust the reviews to be accurate and that equates to added value to your products or services.\u00a0 Yes, you may get negative reviews, but you can address any issue through the directory.\u00a0 Again, that builds customer confidence in you and your company.<\/p>\n \u00a0Much of your traffic will come from search engine results. Keywords are indicators of the most important topics, service or product on each web page.\u00a0 These are words your customers will use to find you.\u00a0 Controlling your keyword strategy can make or break or your site.\u00a0 If your site is more than 2 years old, it\u2019s time to review your website.\u00a0 Google has made drastic changes to the way it analyzes keywords and Meta data on a webpage.\u00a0<\/p>\n \u00a0I provide a package plan with these services and more. Visit BrendaSimon.com<\/a> .<\/p>\n","protected":false},"excerpt":{"rendered":" You want the maximum visibility for your website.\u00a0 In today\u2019s climate, that means being actively involved in driving your site so that your customers can find you each and every time.\u00a0 Gone are the days of \u201ccreate it and leave … Continue reading