With online advertising marketers soliciting your ad dollars things get confusing quickly.\u00a0 It\u2019s a lot of information to absorb and digest.\u00a0 My biggest concern is ad campaigns including a \u201cnew\u201d, \u201csecond\u201d or \u201cmirror\u201d website.\u00a0 Your website is the cornerstone of your business online.\u00a0 It has never been more critical to know the value of your website, your domain name.\u00a0 All marketing needs to point to this very website-your domain name.\u00a0 Everything pointing to it helps drive traffic to your site, and that\u2019s the goal.\u00a0 All your advertising needs to be directed to your website.\u00a0 You are then in control.\u00a0<\/p>\n
This second website benefits the advertiser seller, typically giving them a tracking phone number \u2013 so they can report to you, which sounds good.\u00a0 But the same can be accomplished by pointing to your website with your phone number, (Google AdWords do this very thing).\u00a0 They simply give code to you to place on your website.\u00a0 This hands the control back to you.<\/p>\n
\u00a0As I\u2019ve mentioned before, having a duplicate website (\u201cmirror\u201d, \u201csecond\u201d) is NOT a good thing.\u00a0 Google made this clear a year ago when it began penalizing and banning duplicate content.\u00a0 Even if the content is not exactly duplicated the more one site looks similar to another \u2013 the less Google gives weight to it, thus effecting how it returns your site in searches.\u00a0 Currently one client has a second website and both this mirrored site and his true website are suffering in Google’s ranking.<\/p>\n
\u00a0Perhaps the simplest way to view advertising online is to ask: Is it strengthening YOUR website?<\/p>\n","protected":false},"excerpt":{"rendered":"
With online advertising marketers soliciting your ad dollars things get confusing quickly.\u00a0 It\u2019s a lot of information to absorb and digest.\u00a0 My biggest concern is ad campaigns including a \u201cnew\u201d, \u201csecond\u201d or \u201cmirror\u201d website.\u00a0 Your website is the cornerstone of … Continue reading