Google AdWords campaign can be a bit scary for the novice business owner.\u00a0 These need to be monitored and tracked to see if the results are new clients to your business.<\/p>\n
My client base is service oriented from auto repair shops to veterinarians.\u00a0 The ones using pay per click campaigns are finding the calls increasing, but the price shoppers\u2019 phone calls are consuming a lot of time and are showing no return.\u00a0 For the business owner with no staff this presents an issue of not getting back to the work of the day.<\/p>\n
I am seeing a huge interest in email marketing for the very purpose of referrals.\u00a0 Specialized services like transmission repair are not an often repeated service.\u00a0 But for the business owner a satisfied, trusting client is the ideal person to refer a like-minded friend or family member.\u00a0 Where service industries used to have loyal clients trends now are to price shop everything.<\/p>\n
Begin to collect email addresses from your clients.\u00a0 Develop a newsletter.\u00a0 Auto mechanics keep on top of vehicle recalls.\u00a0 Veterinarians can remind of \u201cflea season\u201d as we move into summer.\u00a0 Giving advice from your profession has value.\u00a0 Become a trusted source via email and ask for referrals.\u00a0 If you want to include an incentive to your existing client AND the referee it\u2019s even more attractive.\u00a0 Most of us are happy to recommend a business we have a great relationship with.<\/p>\n
And always put \u201creview us\u201d icons at the bottom of each email.\u00a0 Reviews help drive websites!<\/p>\n
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Google AdWords campaign can be a bit scary for the novice business owner.\u00a0 These need to be monitored and tracked to see if the results are new clients to your business. My client base is service oriented from auto repair … Continue reading