{"id":562,"date":"2014-08-01T17:19:44","date_gmt":"2014-08-02T00:19:44","guid":{"rendered":"http:\/\/www.brendasimon.com\/blog\/?p=562"},"modified":"2021-11-03T23:40:31","modified_gmt":"2021-11-04T06:40:31","slug":"online-reviews-management","status":"publish","type":"post","link":"https:\/\/www.brendasimon.com\/blog\/online-reviews-management\/","title":{"rendered":"Online Reviews"},"content":{"rendered":"

Reputation management<\/a> has always been part of every business.\u00a0 Online reviews have changed the playing field.\u00a0 Instantly any review is live, with many platforms.<\/p>\n

Recent statistics tell us 79% of customers trust online reviews.\u00a0 Despite controversy over their legitimacy online reviews continue to gain momentum.\u00a0 Consumers\u2019 comfort is being fostered in part by businesses nurturing their online reviews and improving their internet presence.\u00a0 In turn consumers use reviews as part of the information about your business in making their decision.<\/p>\n

New businesses have sprouted offering to sell you reviews, or \u201cLikes\u201d on Facebook.\u00a0 Yelp takes serious action against business posting fake reviews.\u00a0\u00a0Don’t pay for reviews.<\/p>\n

Yelp has broadened its scope to include not only photos, but now videos.\u00a0 Clients can post a video taken at your business and upload on your listing page.\u00a0 You can’t remove these.\u00a0 Business owners need to be aware and perhaps set policies in place as appropriate.<\/p>\n

Yelp has also opened its reviews to more apps and developers, which means Yelp reviews will be popping up on websites and mobile apps more and more.<\/p>\n

If you’re feeling vulnerable take heart – there is plenty to leverage here\u00a0to promote your business.<\/p>\n

Reviews help drive your website. \u00a0People talking about your business (reviews, adding photos to your listings) catch search engines\u2019 attention.\u00a0\u00a0It\u2019s a good way to stand out.<\/p>\n

Managing your online reviews can be a chore.\u00a0 Happy customers are wonderful and painless.\u00a0 Any negative review is where you\u2019ll spend your time.\u00a0 \u00a0Unfortunately unscrupulous competitors have taken to leaving negative or false reviews.\u00a0 Taking a proactive approach keeps maximum control in your hands.\u00a0 Responding to a negative review lets you send a positive message out to potential clients.\u00a0 Take advantage of the opportunity to engage with your clients.<\/p>\n

With so many platforms meet your clients where they are active:\u00a0 Facebook, Yelp<\/a>!, Google Business, Pinterest, Instagram…stay connected.<\/p>\n

\"Online
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Reputation management has always been part of every business.\u00a0 Online reviews have changed the playing field.\u00a0 Instantly any review is live, with many platforms. Recent statistics tell us 79% of customers trust online reviews.\u00a0 Despite controversy over their legitimacy online … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[174,178],"tags":[110,66,108,168,142,169,133,167],"class_list":["post-562","post","type-post","status-publish","format-standard","hentry","category-driving-your-website","category-online-reputation-2","tag-facebook-review","tag-google","tag-google-review","tag-online-reputation","tag-online-reviews","tag-pinterest","tag-social-media","tag-yelp-reviews"],"_links":{"self":[{"href":"https:\/\/www.brendasimon.com\/blog\/wp-json\/wp\/v2\/posts\/562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brendasimon.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brendasimon.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brendasimon.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brendasimon.com\/blog\/wp-json\/wp\/v2\/comments?post=562"}],"version-history":[{"count":6,"href":"https:\/\/www.brendasimon.com\/blog\/wp-json\/wp\/v2\/posts\/562\/revisions"}],"predecessor-version":[{"id":816,"href":"https:\/\/www.brendasimon.com\/blog\/wp-json\/wp\/v2\/posts\/562\/revisions\/816"}],"wp:attachment":[{"href":"https:\/\/www.brendasimon.com\/blog\/wp-json\/wp\/v2\/media?parent=562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brendasimon.com\/blog\/wp-json\/wp\/v2\/categories?post=562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brendasimon.com\/blog\/wp-json\/wp\/v2\/tags?post=562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}