{"id":659,"date":"2015-06-01T21:28:04","date_gmt":"2015-06-02T04:28:04","guid":{"rendered":"http:\/\/www.brendasimon.com\/blog\/?p=659"},"modified":"2015-06-01T21:49:52","modified_gmt":"2015-06-02T04:49:52","slug":"about-those-phone-calls","status":"publish","type":"post","link":"https:\/\/www.brendasimon.com\/blog\/about-those-phone-calls\/","title":{"rendered":"About Those Phone Calls"},"content":{"rendered":"<p>Businesses are bombarded with <strong>phones calls<\/strong> with urgent messages your Google map is in &#8220;danger&#8221;.<\/p>\n<p>1-The message varies from you\u2019ll never show up to it desperately needs help.\u00a0 These calls have become cloned.\u00a0 We\u2019re led to believe Google is calling, but as often as not it is a third party company with a sales pitch.\u00a0 You can claim your Google + business listing and fill out your content.\u00a0 (If you have ever used a company like Yext you might be locked out.)<\/p>\n<p><a href=\"http:\/\/www.brendasimon.com\/blog\/wp-content\/uploads\/2015\/06\/what-about-those-emails.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-653\" title=\"directory listings\" src=\"http:\/\/www.brendasimon.com\/blog\/wp-content\/uploads\/2015\/06\/what-about-those-emails.jpg\" alt=\"What About Those Phone Calls\" width=\"800\" height=\"609\" srcset=\"https:\/\/www.brendasimon.com\/blog\/wp-content\/uploads\/2015\/06\/what-about-those-emails.jpg 1100w, https:\/\/www.brendasimon.com\/blog\/wp-content\/uploads\/2015\/06\/what-about-those-emails-300x229.jpg 300w, https:\/\/www.brendasimon.com\/blog\/wp-content\/uploads\/2015\/06\/what-about-those-emails-1024x780.jpg 1024w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>2-\u201cI\u2019m from Windows calling regarding your computer&#8230;\u201d Hang up.\u00a0 If you stayed on you would hear your computer has been infected and they can fix it. \u00a0Microsoft doesn\u2019t call people to fix their computers.<\/p>\n<p>3-The recorded messages, \u201cHi, I\u2019m Sharon from Google\u2026\u201d\u00a0 Unless you are ready for Pay per Click\/Google AdWords, hang up.\u00a0 Should you be interested in Google AdWords initiate the phone call yourself. Call 855-245-0843 (9am\u20139pm ET, Mon\u2013Fri).<\/p>\n<p><strong>And those emails<\/strong>:<br \/>\nEmails warning your business <strong>listings have\/may have incorrect<\/strong> information. These come from different sources; many who have partnered with Yext \u201cin one shot\u201d to resolve the issue.\u00a0Things to know:<\/p>\n<ul>\n<li>The best success is a <strong>human touch<\/strong> for all these directories. Contact information is not where you want to end leveraging your directory listings. Each can be filled out according to the platform specifics \u2013 optimize each with keywords and categories specific to your business.\u00a0 Automation is not your friend here.\u00a0 It equals duplication which you are trying to avoid when maximizing online.<\/li>\n<li>The shotgun method doesn\u2019t always work \u2013 I had a client who tried this to find out the company was unable to take care of their business change and subsequently cannot get back into their accounts to change the information without an involved process.<\/li>\n<li>A lot of these business directories have no relevance. Important to keep on top of which ones matter.<\/li>\n<\/ul>\n<p>Having a public email address (on your website) means you\u2019re on a list which is sold to email marketers. Spam has increased, for me personally, the past year to hundreds per day \u2013 this using filters and flagging emails to be blocked. It\u2019s part of business online.<\/p>\n<p>The day you get an email from your email address selling \u201cmeds\u201d is a rude welcome to address spoofing. There is nothing you can do. Despite the \u201cName\/Address\u201d field you are seeing it is generated from another address.<\/p>\n<p><strong>SEO<\/strong> emails abound. \u201cI\u2019ve visited your website and while it is lovely it is lacking in SEO\u2026\u201d Most ANY website has something which CAN be improved upon in SEO. The promise is we\u2019ll fix it. SEO isn\u2019t a \u201cfix it\u201d method. It can\u2019t be analyzed once and \u201cyou\u2019re good to go\u201d. SEO is not simple.<\/p>\n<p><strong>#1 on Google promise<\/strong> calls and emails.\u00a0 #1 on Google goes to the deepest pockets. The best you can get is #1 at some time, somewhere for one keyword. That one keyword may be \u201canimal hospital puppy package in Walnut\u201d.\u00a0It doesn\u2019t mean you can\u2019t define an AdWord campaign to work, especially if your website is organically sound, this can be effective. Just be informed. Most companies want to include your business name as one of the paid keywords. If someone is searching for your business by name there is little chance you won\u2019t come up.<\/p>\n<p>What can you do to help your online presence? <strong>Freshen your website content<\/strong> (add a page, rewrite dated copy). Search engines are looking for fresh content, new <strong>original photos<\/strong>. Stock photography is analyzed by Google unfavorably. While Google is more tight-lipped than in past years how they can make this deduction doesn\u2019t matter, it\u2019s enough to point us in the right direction. Besides: logically \u2013 your own photos make a better web presence for your business.<\/p>\n<p>Add to your website, create a <strong>mobile site<\/strong> (if you haven\u2019t already), take advantage of <a href=\"http:\/\/www.brendasimon.com\/webmaster-service.html\" target=\"_blank\"><strong>directory listings<\/strong><\/a>, gets <strong>links<\/strong> to your website, consider a <strong>blog<\/strong> for the purpose of writing about your industry. The blog can attract back links and comments, which all aid in your online strength, but use it primarily to give out information which adds weight to your website.<\/p>\n<p>Your website is your marketing cornerstone. Devise a plan to keep it fresh.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Businesses are bombarded with phones calls with urgent messages your Google map is in &#8220;danger&#8221;. 1-The message varies from you\u2019ll never show up to it desperately needs help.\u00a0 These calls have become cloned.\u00a0 We\u2019re led to believe Google is calling, &hellip; <a href=\"https:\/\/www.brendasimon.com\/blog\/about-those-phone-calls\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[249,174,178],"tags":[77,20,168,26],"class_list":["post-659","post","type-post","status-publish","format-standard","hentry","category-directory-listings","category-driving-your-website","category-online-reputation-2","tag-adwords","tag-directory-listings","tag-online-reputation","tag-seo"],"_links":{"self":[{"href":"https:\/\/www.brendasimon.com\/blog\/wp-json\/wp\/v2\/posts\/659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brendasimon.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brendasimon.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brendasimon.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brendasimon.com\/blog\/wp-json\/wp\/v2\/comments?post=659"}],"version-history":[{"count":2,"href":"https:\/\/www.brendasimon.com\/blog\/wp-json\/wp\/v2\/posts\/659\/revisions"}],"predecessor-version":[{"id":661,"href":"https:\/\/www.brendasimon.com\/blog\/wp-json\/wp\/v2\/posts\/659\/revisions\/661"}],"wp:attachment":[{"href":"https:\/\/www.brendasimon.com\/blog\/wp-json\/wp\/v2\/media?parent=659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brendasimon.com\/blog\/wp-json\/wp\/v2\/categories?post=659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brendasimon.com\/blog\/wp-json\/wp\/v2\/tags?post=659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}