Your website is the cornerstone of your marketing. Keep presenting the fresh face of your business by updating photos. List new products or services; add new staff members photos and bios. Consider adding information pages or a “What’s New” page to show off your latest projects or products. If you’re ready to move beyond your cell phone camera or point and shoot camera give us a call for professional photography. Time for a major website overhaul? Redesign your website.
Email continues to shine as a marketing tool. 67% of cell phone users read email on their phone. Let your website help you collect email addresses, if you’re using an email client (MailChimp, iContact, etc.) add their website widget to your desktop website, mobile site and blog. Otherwise collect email addresses as you invoice, or have a signup sheet available. When you’re ready to announce a special you’ll be ready. I manage email newsletter campaigns as a service.
Social media is the choice many potential clients use to engage with businesses. Every business needs a Facebook page and Google+ page. Photographers and artists make use of Pinterest, Flickr; home construction or remodeling try Houzz and Pinterest; auto lovers frequent Instagram. When you’re ready move into video and make use of YouTube, Vimeo and more. For help read about my Webmaster Services.
63% of cell phone users go online with their phones. The single biggest impact for your internet presence is a mobile website. Make it easy for mobile users to receive your message.
Reach people on the platform they choose.