You want the maximum visibility for your website. In today’s climate, that means being actively involved in driving your site so that your customers can find you each and every time. Gone are the days of “create it and leave it” websites that are unchanging. Websites have become the cornerstone of business marketing and I have created a monthly program to monitor, maintain and change elements to fine tune your site to make it a more effective marketing tool. Below, I’ve listed some key components that make up the package.
I’ve priced the package at a competitive rate and I will continue to give you the same personal service I offered when we created your website. Please call or email for details.
Reputation management is crucial. Reviews on sites such as Yelp, Google, Yahoo, etc. are not monitored by you. As a result, customers trust the reviews to be accurate and that equates to added value to your products or services. Yes, you may get negative reviews, but you can address any issue through the directory. Again, that builds customer confidence in you and your company.
To aid you in getting reviews from your customers, I create a review flyer for your business that can easily be attached to outgoing invoices, or emailed. This directs customers to review you through these third party sites via a review button on your website. For your less computer savvy customers, they can email me and I will add their review to your site. Should any negative review be posted I’ll contact you for a response and post it on your behalf. I become an admin on your Facebook page to create a cover and add periodic content.
Online directories are small bits of Internet real estate you can leverage to drive customers to your website. Think of them as ads scattered over the Internet and you’re controlling their message. They now allow more content than ever before and, most importantly, many are review oriented. Online reviews are another huge factor in gaining positive Google results.
Reciprocal Links Program
Search engine optimization is one of the most important components you can implement to make your website more visible to an expanded audience. One of the most effective ways to do this is through a links page. Part of your ranking from Google is based on reciprocal linking. Simply put, every link to a website is a vote for that site, which helps boost your Google ranking. There are guidelines to be followed and it must be monitored to check link validity.
Much of your traffic will come from search engine results. Keywords are indicators of the most important topics, service or product on each web page. These are words your customers will use to find you. Controlling your keyword strategy can make or break or your site. Google constantly changes the way it analyzes keywords and Meta data on a web page. This is not a static set of rules.
A sitemap is a communication map for Google and Bing (you don’t see this file). Within I can prioritize your websites pages, also indicating which pages change and at what frequency which improves your visibility in search results.