Driving Your Website

Why Update Your Website?

Posted by on September 4, 2014 at 3:32 pm

Your website is the cornerstone of your marketing.  Keep presenting the fresh face of your business by updating photos. List new products or services; add new staff members photos and bios. Consider adding information pages or a “What’s New” page to show off your latest projects or products. If you’re ready to move beyond your cell phone […]

Online Reviews

Posted by on August 1, 2014 at 5:19 pm

Reputation management has always been part of every business.  Online reviews have changed the playing field.  Instantly any review is live, with many platforms. Recent statistics tell us 79% of customers trust online reviews.  Despite controversy over their legitimacy online reviews continue to gain momentum.  Consumers’ comfort is being fostered in part by businesses nurturing […]

Building a Stronger Online Presence

Posted by on July 9, 2014 at 4:44 pm

Your website is the cornerstone of your marketing.  Keep presenting the fresh face of your business by updating photos. List new products or services; add new staff members photos and bios. Consider adding information pages or a “What’s New” page to show off your latest projects or products. If you’re ready to move beyond your cell phone […]

Facebook for Businesses

Posted by on March 25, 2014 at 11:37 pm

The evolution of Facebook continues to be driven toward profit, now that Facebook is responsible to stock holders. The effects on businesses engaging in social media have moved from a fun and a useful tool to marketing to sluggish. Large companies like Coca-Cola garnered over 80 million “Likes” to find Facebook didn’t result in a […]

Why should I redesign my website?

Posted by on March 5, 2014 at 10:26 pm

Thinking about making a change to your website? Your website is your best marketing tool. Its success relies on the amount of attention you put into it.  Search engines look at how often you update your website. Websites need to evolve continually. The days of create-it-and-leave-it have passed.  Websites which are stagnant year after year […]

Website Marketing 2014

Posted by on December 29, 2013 at 4:28 pm

Since the phone directories are all but dead your website is now the cornerstone of all advertising. Everything needs to point to it. Each email should contain an email signature with a link to your website. Print it on your invoices, print ads, coupons and anything you hand out to clients. You can’t overdo driving […]

Email Marketing

Posted by on June 21, 2013 at 6:44 pm

Google AdWords campaign can be a bit scary for the novice business owner.  These need to be monitored and tracked to see if the results are new clients to your business. My client base is service oriented from auto repair shops to veterinarians.  The ones using pay per click campaigns are finding the calls increasing, […]

Website Marketing

Posted by on January 26, 2013 at 6:24 pm

Online Marketing.

Mobile Website

Posted by on November 25, 2012 at 3:10 pm

Business owners are questioning the need for a mobile website. Easy to say every website can benefit from a mobile website, but if you have a large site, or limited budget you will be weighing the “if” and “when”.  While there are many solutions selling “free” mobile websites – businesses need to control and maintain their […]

Google Reviews

Posted by on September 5, 2012 at 2:42 pm

Many of you know Google reviews changed once Google+ became a push-for Google.  There is no longer a name associated with the review until the reviewer goes back to his/her old reviews and updates.  Still they have been working for the business owner. You may have also noticed the “star rating” – up to four […]