Reputation management has always been part of every business. Online reviews have changed the playing field. Instantly any review is live, with many platforms. Recent statistics tell us 79% of customers trust online reviews. Despite controversy over their legitimacy online reviews continue to gain momentum. Consumers’ comfort is being fostered in part by businesses nurturing […]
Your website is the cornerstone of your marketing. Keep presenting the fresh face of your business by updating photos. List new products or services; add new staff members photos and bios. Consider adding information pages or a “What’s New” page to show off your latest projects or products. If you’re ready to move beyond your cell phone […]
Google AdWords campaign can be a bit scary for the novice business owner. These need to be monitored and tracked to see if the results are new clients to your business. My client base is service oriented from auto repair shops to veterinarians. The ones using pay per click campaigns are finding the calls increasing, […]
Turn negative reviews into positive messages.
Business owners are questioning the need for a mobile website. Easy to say every website can benefit from a mobile website, but if you have a large site, or limited budget you will be weighing the “if” and “when”. While there are many solutions selling “free” mobile websites – businesses need to control and maintain their […]
Many of you know Google reviews changed once Google+ became a push-for Google. There is no longer a name associated with the review until the reviewer goes back to his/her old reviews and updates. Still they have been working for the business owner. You may have also noticed the “star rating” – up to four […]
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