Do I need a logo? Yes and no. If you're working for an employer and have a side business you can probably get away without it.

If you're self-employed or running a small business and planning to create a website or printed brochure you need to stand out, particularly if your field is competitive. You need something to draw attention to your ad and website. That anchor for your business becomes your logo.

We each experience this with any website which has what we are searching to purchase, but doesn't "look" right to us. It lacks professionalism, that extra polish - you back out without buying, the site loses a sale.

We need something which helps us stand apart in a visual world where we are bombarded with hundreds of logos by the hour beginning when we open the refrigerator
door for breakfast.

Your logo becomes that symbol of strength and polish as you announce your business and send your message.